A look at the artisans Behind the Bouquet. I generated an array of content that tells the stories of our local florists in the FTD network. This included documentary style interviews, in-shop video and photography for several florists across the country. A full article of my findings can be found here.
I also created a series of three B2B ads to attract new florists into the FTD network. The Take Your Business Further campaign ran in trade magazines such as Florist Review and SAF's Floral Management.