Worked very closely with FTD's VP of Creative to develop a tagline that connects the art of floral arranging with the promise of sending the perfect message—FTD. We Can Arrange That.
Three 30 second spots were created to anchor the campaign. They brought to life a variety of very special moments.
These ads, along with an array of static ads, ran in digital channels that targeted new customers. They all drove traffic to a responsive landing page that reimagined a modern FTD site experience.
A library of beautiful still photography was also captured to provide rich story-telling content at every touch point.
Developed the first ever brand book for this century-old company to assure that the essence of this campaign was extended into future work. The full brand book can be viewed here.